How can AI Chat Agents help your business?

Niha Chogle
Dec 03, 2024

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Every decade, a transformative change disrupts how businesses operate. With the inception of AI, it’s safe to assume that AI chat Agents is among such changes. If you haven’t yet considered how AI-enabled chat can help you, then this blog is to steer you in the right direction.

This blog will cover everything for you, what AI-enabled chat is like, what are the several ways it can help, the perks of implementing it, and how you can get started.

Next-gen interactions with AI-powered chat

AI customer service market size is predicted to surpass $3 billion by 2032 from $308 million in 2022. Such a massive disruption is an indication of the potential that conversational AI and smart chatbots offer.

AI-powered chats refer to the use of Machine Learning and Natural Language Processing for conversational AI agents. These AI chat assistants can be transformative for customers as well as employees to help them get and share information in an easy manner. 

While mostly through text, AI chats can also leverage audio as an input to assist users. From smart home assistants to automated chats on websites/IMs, AI-powered chat can help replace traditional rule-based chats or human assistants.

How can AI-powered chats help customers?

AI in chats can help both businesses and customers in unique ways. With customers, AI can drastically change customer interactions and experience. Here is a glimpse of how it can help you serve your customers better:

  • Personalized & contextual care

AI chat agents can be personalized and tailored to instantly refer to customers' previous inquiries, browsing, product interests, and purchases. This level of personal and contextual care improves customer support effectiveness dramatically.

  • Quick & proactive customer care

With AI agents, you can ensure that your customers do not have to wait in long queues or struggle to find the answers to their questions. Unlike human agents or rule-based chatbots, users can directly get an answer to their queries in no time using AI-enabled chat services.

  • AI recommendation engine

The recommendation engine is a branch of AI that provides the most probable and tasteful recommendations to customers based on their interests and patterns. During chats with an AI assistant, the assistant can understand the customer’s situation more deeply and provide effective suggestions that can help them make the right purchases.

  • Omnichannel customer interactions

With the modern customer base, social media platforms have become the forefront of customer service and branding. With AI, brands can provide omnichannel chat support so users can communicate across different channels without having to start the discussion from scratch every time.

  • 24x7 customer support

Through AI, companies can make sure that their customers are always answered. AI-enabled chat solutions are always there to manage any number of clients almost instantaneously with the same customer service standards at any time of the day.

  • Automated services for customers

Chat support powered by AI can not only gather and share information but also take several actions on its own. AI agents can predict the next course of action and even execute some of them, such as ticket creation, assigning human agents, initiating resolutions, etc.

  • Multi-language AI chats

AI agents can answer customer queries quickly and contextually at any time of the day and in any language. This could be a game changer for companies that heavily rely on online customer acquisition, as customers from different linguistic backgrounds can get the answers to their queries timely.

However, that’s not all of it. AI chat agents bring the best of both human intelligence and rule-based chatbots. AI can help ensure scalability, responsiveness, and accuracy of customer service for brands so they can be laser-focused on other areas. Let’s see how it helps businesses.

Benefits of leveraging AI-powered chat for businesses

Businesses can benefit from leveraging AI-powered chats in their operations. Conversational AI with Natural Language Processing and Natural Language Understanding can transform all interactions for a company, leading to the following perks:

  • Automating business processes

Businesses can eliminate the need for manual support to answer customer queries during support or sales. AI can help automate chat workflows and treat users promptly without manual dependency, leading to higher efficiency and output.

  • Reducing customer support cost

Being a non-billable part of offerings, customer support is something that has to be excellent and yet cost-effective. Involving AI as a chat agent would replace the operational cost for overhead human agents. The scalability of AI limits the need for human support staff for sophisticated activities.

  • Better customer satisfaction & loyalty

AI agents help improve the quality of customer service by resolving customer queries in a timely, contextual, and effective manner. Such customer support leads to customer retention and loyalty toward the brand, increasing the customer's lifetime value.

  • Increased sales & revenue

AI-enabled chats can be the closer you need in your sales team. A lot of customers abandon their carts just a minute before the possible purchase due to a lack of confidence, doubts about products/services, or ambiguity about business terms.

AI chat agents can help customers instantaneously during the last stage of sales by interacting, understanding, and offering to customers accordingly.

  • Brand safety & reputation

One can trust AI agents to introduce a standard level of customer service consistently, each and every time. As such, leveraging AI agents is not only cost-effective but also protects the brand’s identity and reputation compared to other similar alternatives like outsourcing.

  • Making business operations insightful

AI can help drive your business with data and collect insights every step of the way. AI agents can track the stage of each query and collect relevant stats to understand the efficiency of resolution and turnaround time.

  • HR processes and company practices

For companies, managing the employees is a massive responsibility that requires significant time and effort. AI assistants can help employees with their queries regarding policies and processes so that they can function effectively in their roles. 

An overview to implement AI-powered chat in your business

AI Chat Agents present great value & opportunity across different industries such as e-commerce, insurance, finance, legal, healthcare, and even government institutions. Here’s how you can go by implementing AI chat:

  1. Defining clear objectives for AI-enabled chat

  2. Understanding the customer touchpoint to introduce AI

  3. Identifying data sources to personalize the AI model

  4. Model development and training as per the requirement

  5. Fine-tuning the AI assistant for expected output

  6. Deploying and testing AI assistant on its function

In conclusion,

AI agents can come in handy in several areas depending upon the nature of your business, and your customers would thank you for implementing them. Conversational AI can become a key differentiator  between you and your competitors.

If you are curious, drop us a message and we will consult you to define how you implement AI agents in your company effectively.


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